Financial infidelity in relationships rarely starts as betrayal

The CoupleStars Team Financial Clarity 3 min read
A couple sitting together on the couch, one holding a credit card, the small moment where financial infidelity in relationships often starts
Photo by Vitaly Gariev on Unsplash

A package arrives at her office instead of home, addressed to a name that isn’t hers because the account is old and half-forgotten. She started using that address after one pair of boots, and the habit never really stopped. Every few weeks something comes: a candle, a book, a return she processes before it ever reaches the house. Nobody would call this an affair. Some weeks she barely thinks of it as anything at all.

Financial infidelity in relationships is the term researchers use for exactly this kind of quiet arrangement: spending, saving, or borrowing done specifically because a partner would disapprove, and kept from them on purpose. It rarely starts as a plan. It starts as one skipped mention, easier in the moment than the conversation it would have required, and it hardens into a habit only because nothing forced it to stop. It’s one of the money conversations couples tend to put off until something forces the issue, except this one never gets scheduled at all.

Why financial infidelity in relationships starts so easily

Marketing researchers Emily Garbinsky, Joe Gladstone, Hristina Nikolova, and Jenny Olson spent years studying this pattern, publishing their findings in the Journal of Consumer Research in 2020. They found financial infidelity clusters into six areas: spending, saving, debt, gift-giving, gambling, and income. In their data, 85 percent of people in relationships said they had hidden or misrepresented a purchase from a partner at least once, 59 percent had done the same with savings, and 40 percent had taken on debt without telling their partner it existed. None of that is an affair. A missed mention, repeated enough times, does the same quiet work.

Why a small amount can land like a big betrayal

None of that makes it feel smaller. A Bankrate survey conducted by YouGov in December 2025, covering more than 1,200 adults in committed relationships, found that 43 percent consider keeping a financial secret at least as bad as physical infidelity. That tracks with something couples counselors have long noticed. The figure on the receipt rarely explains what’s underneath money fights in relationships; it’s usually a stand-in for something else. Hristina Nikolova, the Northeastern University researcher behind the 2020 study, has argued financial infidelity may do more damage than a romantic affair, since it usually carries legal weight the other kind doesn’t. A joint account or a shared lease means the secret tends to survive discovery, and so does the relationship it was hidden inside.

The imbalance that predicts more trouble than the hiding itself

Nikolova’s more recent research is based on actual bank account data, and it complicates the story further. Couples where only one partner hides money report lower relationship satisfaction and end up with fewer combined assets than couples who are fully transparent with each other. Couples who are both prone to financial infidelity, both quietly keeping something back, don’t show that same drop. That isn’t a survey finding. Her explanation is that they’re aligned even in the secrecy, both quietly running the same private strategy. What actually predicts trouble isn’t whether someone hides money. It’s whether the other partner has no idea the rules are different at all.

A couple at the kitchen table, one partner reading through bills while the other offers support.
Photo by Vitaly Gariev on Unsplash

When a private account isn’t about deception at all

A hidden account isn’t always a symptom of something wrong, and the distinction matters. Garbinsky and her coauthors also found that financial harmony predicts less financial infidelity. That cuts both ways. Couples already under strain hide more, so the secrecy is often a symptom of the strain instead of its cause. Someone whose partner scrutinizes every purchase, or who controls the shared account too tightly, sometimes keeps a small private reserve as insurance rather than betrayal. That’s close to the line explored in the difference between privacy and secrecy in a relationship: the same hidden account can be protective or corrosive depending on why it exists, and that line isn’t always visible from outside the relationship, or from inside it either.

Most people who end up hiding money from a partner don’t remember deciding to start. They remember one receipt, or one account, quietly redirected somewhere it wouldn’t need explaining, certain at the time it wasn’t a big deal. It usually wasn’t, that once. What’s worth noticing is how easily once becomes a habit, and how much less it costs to bring something up on day one than to explain it on day four hundred, which is most of what learning to talk about money with a partner actually comes down to.

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